My Time As Director of E-Commerce

My Time as Director within an E-Commerce Business

Before starting We Are Digital owner Gareth was the Director of International E-Commerce and Buying for a multi award winning online fashion retailer and heped them acheive some pheneomenal growth during his 5 years with the company.

Challenges Many E-Commerce Business Face

  • Poor E-Commerce Infrastructure
  • No Reporting
  • Inexperienced Team
  • No Marketing Budgets or Planning
  • Data Issues Across all Platforms
  • Burning Marketing Spend on Underperforming Channels and Campaigns
  • Poor Website and Integrations
  • Poor Branding
  • Stock Issues
  • No Training within the Digital Marketing Team

How To Change This

  • New Branding Developed
  • New Website and ongoing testing and optimisation mentality within the business
  • Optimisation and implementation of all marketing channels
  • Launched a dedicated German website
  • Launched into additional international markets.
  • Complete market re-position and a full rebrand
  • Implementation of new processes across all departments.
  • Implementation of a fully integrated digital marketing strategy
  • Trained and developed over 20 people across Digital Marketing, Buying and photography over the 5 years with the business.
  • Development of a 1,3 and 5 year plans.
  • Development of key KPI’s
  • Implementation of a new buying and merchandising strategy

The Outcome.

  • They are now recognised as one of the leading online fashion retailers in the space
  • UK website sales increased by over 300% during this time
  • Winner of 7 awards for both teams and campaigns

Alongside this Gareth was also a finalist at the digital entrepreneur awards for digital entrepreneur of the year and he lives and breathes everything digital. If you would like to know more about what e-commerce consultancy can do for your business, then please get in touch below.

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