Digital Marketing Strategy Cumbria
If you have a business that is online, whether that be a guest house, hotel, holiday cottage, restaurant, retail business or any other business type, having a strong digital marketing strategy is one of the most important things to achieve success.
This is where we can help, our owner Gareth O’Rourke who has been implementing both business strategy and digital strategies across his roles throughout his career will take a hands on lead with any business that wants to use this service.
A digital strategy has to match up with your overall business goals and those business goals have to match what is achievable with your current digital strategy, often the two don’t match up and as a result many businesses miss crucial KPI’s. Having a fresh pair of eyes on your strategy can help spot some of those weaknesses and some of the areas that can be built on.
So how does it work?
Gareth would come into your business and do a complete audit of all your digital activities and an audit of your business and its goals. This audit would include a full competitor analysis from those that you give us and ones we will research to understand what is happening in your market and how you can take market share. From this we will put together a full strategic document that will cover all your digital channels and what opportunities there are. You can then ask us for assistance in delivering this strategy or have your in-house team deliver it. As part of this document we can also deliver a full marketing calendar and marketing budgets for a period of your choosing.
One of the audits we did for a client ended up saving them over £10,000 a month on paid media spend due to how their campaigns had been set up, which released further capital to help them drive the business forward.
If you would like to have a free 1-hour consultation, please fill out the form below with a little more information about what you’re looking for.